Chevrolet is one of the largest and most successful vehicle companies for over 100 years. The brand has become a well-known household name and boasts a market that spans worldwide. From powerful sports cars to rugged pick-up trucks, Chevrolet has an option for every buyer.
Chevrolet, a branch of the General Motors Company, was founded in 1911 by William C. Durant and Louis Chevrolet. A few years after its creation, the company brought in Alfred Sloan who branded the automotive company’s mission statement: “A car for every purse and purpose.” The company’s first headquarters was in Flint, Michigan, in an area now know as the “Chevy Commons.”
William C. Durant is responsible for developing the company’s easily “bowtie” emblem, which has gone from white, to blue, to gold throughout the years. Emblazoned on each Chevy vehicle, the logo has helped their vehicle become instantly recognizable.
The first ever Chevrolet model was the “Series C Classic Six” released in 1913. Their manufacturing plants released roughly ten other widely produced vehicles over the next fifteen years Their newly developed six-cylinder engine gave them the competitive edge over their largest rival, Ford Motors, who at this time only marketed a four-cylinder engine. By 1929, Chevrolet had become the best-selling vehicle in the United States.
Chevrolet went on through the decades to become one of America’s most popular vehicles, expanding its assembly operations across the United States and into Canada. By the 1970’s, Chevrolet had released several world-famous models including the Camaro, the Corvette, the Malibu, the Impala, and the Suburban, among many others. Older model Chevrolets have become popular among automotive enthusiasts as highly valued collectors’ items.
Today Chevrolet has evolved with a variety of models that suit any purpose with all the technological innovations that have come with time. Their modern-day lineup offers a wide variety of vehicles. Popular models such as the Silverado and Colorado comprise their line of trucks. The Suburban, the Tahoe, and the Equinox among others represent their SUV and crossover line. Their ever-popular Corvette, Camaro, and Stingray are their modern sports cars, and their Impala and Malibu are their family-friendly sedans.
In 2016 they released their first hybrid vehicle, the Chevy Bolt, which accumulated several awards honoring environmentally friendly vehicles. Chevrolet has also worked to market to a younger crowd by manufacturing small and fun cars while still providing fuel efficiency at a lower price point, including the Chevy Spark and the Chevy Sonic.
Chevrolet is a prominent figure in popular in car racing. Chevy vehicles have claimed wins in NASCAR, the Indianapolis 500, the FIA Would Touring Car Championship, and several others.
Their market has increased substantially, including the development of massive markets throughout the world in 140 countries and a record setting 4.76 million vehicles sold. Besides the United States, Brazil and China have earned second and third place for their highest selling countries.
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