8816 Veterans Memorial Blvd Metairie, LA 70003 (504) 617-1088
8816 Veterans Memorial Blvd, Metairie, LA 70003
Sales: (504) 617-1088

Discover Volkswagen

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Volkswagen is a German auto manufacturer that has developed some iconic vehicles with the classic VW Beetle and the iconic Volkswagen van. However, the manufacturer offers sleek sedans and practical SUVs in the lineup as well.

The History of Volkswagen

Volkswagen, often referred to as VW, is an auto manufacturer based in Germany, which was founded in 1937 by the German Labour Front. Headquarters were located in Wolfsburg, and the largest market for VW is China. The name Volkswagen means people’s car, which has been utilized throughout history in marketing the brand. 

When Volkswagen was established, only the richest and more elite Germans could afford this method of transportation. The company was built to develop the people’s car, which was more affordable. The round shape of the first models and the rear-mounted engine became the Beetle. 

Other manufacturers took one look at the Beetle and decided it wouldn’t be popular. VW proved them wrong as buyers were quite impressed with the unique-looking vehicle. The Beetle made its debut in the US in 1949 and in Canada in 1952. Sales continued to increase until Volkswagen of America was founded in 1955 when sales hit the one million point.

The Beetle continued to develop until it developed an appeal to a hipper buyer in the 1960s. It surpassed the Ford Model T as the most produced vehicle of a single make in history in 1972. By 1973, the Beetle had reached over 16 million units produced.

In 1961, Volkswagen expanded its line while it acquired Audi in 1964 as a way to develop a luxury brand. VW used the technology of the Audi to build new models, such as Golf and Passat. The Golf model took over as the flagship of the brand with the retirement of the Beetle in 1974.

The VW Golf has continued as the signature model for the manufacturer even as the New Beetle made its debut in the 1990s.

Models for Today

Today, VW still produces the Volkswagen Golf as one of its signature models. The VW Passat is another popular sedan that has a loyal following. Volkswagen also got on board with the demand for SUVs with its popular Atlas and Tiguan. Tiguan is the compact SUV while Atlas offers more room for families. For an even more efficient ride, the Taos is a fun model. The Atlas Cross Sport is bold and dynamic with sportier handling for those who like a little adventure in their lives. 

Volkswagen has answered the call to reduce carbon emissions with the VW ID.4. This all-electric SUV is both comfortable and efficient with a striking design that is sure to entice buyers. 

If you want to become part of the VW family, you’ll find a range of models to choose from. Start out with a test drive of the model that captures your eye. Stop by Premier Clearance Center Metairie to see a Volkswagen sedan or SUV in person and find out how we can help put you behind the wheel.



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